mind over matter

While it seems like the modern era is wrapped up in the new media ecosystem such as Online newspaper, Twitter, Facebook, YouTube and blogs, a finding in 2007 shows that web traffic to blog pages of the top 10 online newspapers grew 210 percent year over year. The overall unique audience growth to these online newspapers was 9 percent year over year.

The fact is, the combination of digital convergence, multimedia, social media and alternative online newspaper that empowers the freedom of speech which most traditional media have failed to achieve, it has given new media a boost in popularity.




As we learned about multimodality opined by Walsh (2006), it has also changed the way audience 'consume' media.



Apart from that, there is also a need to acknowledge and accept the fact that freedom of speech in conventional media remains a myth especially in Malaysia. Hence, alternative online media such as MalaysiaKini and MalaysiaInsider will continue to emerge as a "most wanted" media to overcome the burden of conventional journalism.


References

• Naughton, J 2006, Blogging and the emerging media ecosystem, Reuters Institute, viewed on 18 November 2009, http://reutersinstitute.politics.ox.ac.uk/fileadmin/documents/discussion/blogging.pdf
• Online newspaper blog traffic grows 210 percent year over year, viewed on 18 November 2009, http://www.newmedia.org/articles/online-newspaper-blog-traffic-grows-210-percent-year-over-year.html
• Walsh, M. 2006, 'Textual Shift': Examining the reading process with print, visual and multimodal texts, Australian Journal of Language and Literacy, vol. 29, no.1. p. 24-37.